![]() ![]() You can use up to 60 hashtags for each photo posted. If you want to get people to buy your product, never do it directly or you risk creating the opposite effect. Using English in this case is also convenient as the captions should be relatively short.Īlso, avoid advertising messages as these don’t usually work on social media. Use the language most spoken by your audience, but don't be afraid to write in English, which has become a universal language and very popular on Instagram. Take the time to create original and bright photography that grabs the attention of those looking at them.Īs for your captions, here too, of course, you have to be creative, without exaggerating and taking into account the tone of voice with which the brand usually communicates. Since Instagram is primarily focused on the visual in terms of photos and images, this gives you the opportunity to effectively represent your brand to current and potential customers. This is very important for a platform like Instagram (less so for Facebook since it is not populated exclusively with visual content). By this we don’t mean monotonous, but governed by precise guidelines that should be maintained at all times, regarding the lights, colours and subjects that will be displayed. A tip is to include a call to action in the bio, if only to invite people to visit your site or store, providing the necessary links. If you can, use an attractive background colour because along with the biography, the profile picture will be your business card. Your profile photo, like on Facebook, should match your company or brand logo. This applies to both your bio and your posts. Use an appropriate tone of voice for the target audience you want to intercept. ![]() Business Instagram Profile: Why and How to Do It Profile photo and biography We recommend that you always monitor them to see if your strategy is successful. With a business profile, you can always see the results of your posts and your profile. The main difference between a business Instagram account and a private account is the information you can get. We’re sure we've convinced you, so now let's dive into the key steps to launching an Instagram business profile that is sure to be successful.įirst of all, in order to have an Instagram account, you must have a Facebook page that can be accessed by a link.į you already manage commercial pages, you will definitely have one, so you're good to go on Instagram too. In short, the statistics clearly show that people who use Instagram are more likely to interact with these brands: consider that in March 2017 alone, more than 120 million Instagrammers responded to specific requests when exposed to a Call-to-Action button. Hat’s more, on this social network, brand engagement is 10 times higher than on Facebook? If you’re interested, check it out below - it does require OS X Yosemite though, so make sure you’re up to date before installing.How to Make an Instagram Business Profileĭid you know that 50% of Instagram users follow at least one professional account? The app even has a built-in video player for in-stream videos. You also get desktop notifications for likes, comments, and new photos, an interface that works with mice and trackpad gestures, and the ability to enlarge photos and videos either by opening them or just by expanding the window. If you do drop the cash, you get a ton of additional features, like support for multiple accounts and streams, broad search tools that let you browse hashtags, locations and trends. For some people and heavy users, it’s more than worth it, but more casual users might not want to drop the dough when they could just reach for their phones. Second, Photoflow is $6.49 in the Mac app store. You get most the features of the mobile apps or web site, and some additional ones you may not be expecting.įirst and foremost, it’s important to note that no third-party Instagram clients can upload images to the service, so if you’re looking for an end-around that limitation, it’s not here. ![]() If you’re an Instagram junkie, love following photographers, exploring hashtags and photos in your area, or just have lots of friends or followers on the service, Photoflow for Mac might be worth its price tag for you. ![]()
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